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How to integrate Wiza with HubSpot
How to integrate Wiza with HubSpot

Sync all of your lead emails to HubSpot

Stephen Hakami avatar
Written by Stephen Hakami
Updated over a week ago

This article will show you everything you need to know to integrate Wiza with HubSpot.

In this article:

Connecting your HubSpot Account

1. Click Integrate


2. Click Connect now under HubSpot


3. Log in to HubSpot

Field Mapping

Click Setup to customize how your Wiza data is imported into your HubSpot account.

  • Contacts saved on Wiza sync to HubSpot as Contacts with Company info.

  • To change an existing field mapping, select the field you’d like to change and choose an alternative.

  • To map a new field, select Add new mapping, and select the Wiza and HubSpot fields to map.

If there is a Wiza field that you would like to import but cannot find an applicable HubSpot field, please consult your HubSpot admin about creating a custom field.

Custom Field Mapping

You can create custom Wiza fields. Let's say that you have a HubSpot Field called “Source” that you would like to populate with the field “from Wiza” for all of the contacts you import.

To do this:

  1. At the bottom, click Map new field

  2. Select Custom from the Wiza Field dropdown

  3. Select the HubSpot field you would like to map to, in this case, 'Original Source.'

  4. On the right, select 'Set' and enter from Wiza

  5. Select Save changes

Now, every contact that you import from Wiza will include the value 'from Wiza' within your HubSpot Lead Source field. This makes filtering your existing HubSpot database for contacts created by Wiza very easy.

Syncing your data

To sync your list:

  1. To sync contacts from a list: Go to Lists and select an option from the dropdown menu at the bottom of a list.

    'Valid' includes emails that have been verified for deliverability. These emails are 97% deliverable.

    'Risky' = emails that Wiza couldn’t verify for deliverability. These are always free and do not use email credits.

    To learn more about valid and risky emails, click here.

  2. If you would like to sync only a select few people, click on your list to open each contact's browser. Then, select the Sync option next to each contact.




Under settings, you can set your HubSpot field mappings as the default for all users on your Team.

Primary Sync Method

If you have connected multiple tools to your Wiza account but want to sync your contacts to HubSpot, you must select HubSpot as the primary sync method.

To do so, click Integrate at the top of your dashboard. Then, select the Primary toggle switch under HubSpot.


Now you will see the HubSpot icon whenever you sync.

How do I filter for leads that I've synced with Wiza?

To smoothly navigate through your contacts, click "View on HubSpot," as depicted in the screenshot.

For a comprehensive overview of all your contacts within HubSpot, Wiza updates the following fields:

- Latest Source: Offline Sources

- Latest Source Drill-Down 1: INTEGRATION

- Latest Source Drill-Down 2: Wiza

To streamline your search and focus solely on contacts created or updated by Wiza, employ the following filters based on the specified fields. It's crucial to utilize the appropriate internal value for the Latest Source Drill-Down 2 field, as entering 'Wiza' directly won't yield the desired results. Please refer to the instructions below. Keep in mind that your internal values may differ.


  1. A contact/company is created, but a property field is still blank

    • Depending on the field, there may not be a value available. To find out, download your list results to see if there is a property value for that contact. To see how to download your list, see this article.

    • Make sure you are mapping to that HubSpot field in your Wiza field mapping settings, see above.

    • Make sure you have Property Access for that HubSpot field allows you to view and edit.

      • In Hubspot, click Settings > Properties > Property Access

    • Make sure the value is accepted by HubSpot.

      • There are many types of property fields in HubSpot. These include text, numerical values, dropdown select, dates, currencies, etc. For the full list, see this article.

      • Make sure that the value provided by Wiza is accepted in that HubSpot field. For example, if the HubSpot property is a dropdown select, the value provided by Wiza must be included as an option within that HubSpot property. To see how to edit your HubSpot properties, see this article.

  2. A contact already exists in HubSpot, but the properties are not being updated

    • If a contact with the same email already exists, Wiza will add/update the value of the mapped fields under the following conditions:

      In HubSpot:

    • If the property field has no value, Wiza will update the property field.

    • If the property field already has a value, Wiza will only overwrite the existing value if the Overwrite setting is enabled, see above. If not, the existing value in HubSpot will remain

  3. A contact and company are created/updated but they are not being associated with each other

    • You must enable this automation within your HubSpot settings to allow contacts and companies to be automatically associated with one another based on the contact's email address and a company's domain

    • In Hubspot, click Settings > Objects > Companies > Create and associate companies with contacts. For more info, please see this article.

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