What is a valid email?
This is pure gold!
Valid email are leads whose emails have been verified and are ready for outreach.
Click on the downward arrow to the right of Valid to download a .csv file with all these leads. Results can be uploaded to any CRM or email sender, or viewed on Excel/Google Sheets.
Valid emails are addresses that we have verified with 99% deliverability. They’re nearly guaranteed not to bounce.
What is a risky email?
A risky email means that the email address cannot be verified using our third party tool. In our experience, these emails have between 50-70% deliverability. Because they have a lower deliverability, we do not charge the customer for risky emails.
If you still want to use the risky emails you receive, we recommend mixing them into your cold email outreach at a 80/20 ratio (80 valid emails for every 20 risky emails). Sending only to risky emails can affect the success of your cold outreach.
These are the leads that we either could not find an email address for, or, we found their email and it failed our verification test.
The people are all of the leads that you scrapped from your LinkedIn Sales Navigator search. You can still download this list — but not every person will have an email address associated with them.
Downloading this list will give you all the leads Wiza scraped from your LinkedIn Sales Navigator search: valid emails, risky emails, and no emails. Column A will list the email status of that particular lead.