Keywords are an underrated section of the Linkedin Sales Navigator lead search.

Keywords unlocks a superpower as it looks for certain catch phrases used in the profiles you're looking for, you can use this to get some really amazing prospects.

Here's an example of how I use this:

In this search, I was able to target SDR's that mentioned "Sales Navigator" in their Linkedin profile. Given that Wiza is built for Sales Navigator, if I get people who talk about Sales Navigator on their profile, it's probably a major part of their job.

Think about how you can use this feature in your lead research to find highly targeted prospects.

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